Demand is now so high that Debenhams have reported selling out of a mini version of there hair straighteners. Other male celebs who are fans of straighteners include David Beckham, Chace Crawford, Zac Efron and lanky footballer Peter Crouch. Debenhams reckon demand from men with short hair has soared – with more than 50 enquiries in one London store alone. Ed Watson, of Debenhams, said: ”It has been said that the metro-sexual is a dying breed and that 2009 has been all about the ’macho-sexual’. Debenhams don’t sell GHDS – but salon throught ut the UK have also reported a increase in the number of Mini GHDS being sold – these are the styler which are aimed at the male market. Men have also been caught stealling there partners hair straighteners, to style there hair before they go out with the lads.

The hair straightening trend began to gather pace in the early 1990’s as women looked to an alternative to the eighties perm. During the 00’s GHD introduced their ceramic straighteners – and we, finally! – had an effective weapon to eradicate those frizzy, bad hair days. But GHDs don’t just straighten hair, they can be used to create added texture, movement and volume – giving your hairstyle a more cutting edge look.